Leaflet – printed matter, which is widely used in information and PR-purposes. Nowadays, the most widely flyers, moreover, that the printing and distribution of material costing customers printers very cheap compared to other options. Leaflets can be distributed on the street, conferences, presentations, concerts – anywhere.
Leaflets usually do not add up, but if they are sent by mail, the sheet can be folded in half. Standard size leaflets – A4. There where carousing – think any beginner advertising copywriter, but rejoice too early. Many people wanting to save on printing services, order leaflets smaller format. Consequently, the text for the leaflets will be small, so the copywriter is obliged to weigh every word.
Sometimes leaflets are printed on two sides, with one of these parties often occupied photos, illustrations, maps or directions contact details. Quite often, flyers are veiled. For example, when any company sends greetings for the holiday and neatly offers its products at a discount or reports about the campaign.
How do you spell the text for flyers? Just like any other marketing text. The only copywriter should respect deadlines number of rows. Before the printing layouts went to print, ask the designer to make and show you several options for text formatting.